Transactional SMS Vs Promotional SMS
Telecom Regulatory Authority of India (TRAI) has come up with two categories Transactional SMS and Promotional SMS. Bulk SMS Marketing is probably one of the most widely used, low-cost marketing techniques that reach out to millions of existing or prospective buyers. According to reports, 90 percent of the world has a mobile subscription by 2020. Here I am discussing Transactional SMS Vs Promotional SMS.
Transactional SMS Vs Promotional SMS
Transactional SMS
SMS is a form of marketing. It mainly refers to maintaining communication for a company with its customers for an action or to send an update. Hence, These transactional SMS‘s include one-time passwords (OTPs), customer invoices, account balance updates, order confirmation, delivery details, feedback, confirmation codes, password resets, etc. When a company sends a transactional SMS, it necessarily develops an informed image of its own; with the responsible brand.
Example: “Your order no XYZ has been shipped. You will receive this order by dd/mm/yy. Thanks for using our services.”
Promotional SMS
Promotional SMS is the form of promoting product or service. Certainly, this category includes any sales & marketing messages which may or may not be solicited by the recipient. Likewise Use cases mainly include lead generation for services like insurances; app downloads, bank loans, etc. They also include special promotions, seasonal offers apparel, food, retail, electronics, etc.
Promotional SMSes are send only from 9 AM to 9 PM and only to numbers that are not on the NDNC registry (DND numbers).
Example: Hello, Happy New Year!! On occasion of this moment, Mailcot provides you a good discount on Best Email Marketing Services to promote your business For free Demo Trail give a missed call on 9636233337.
| Transactional SMS | Promotional SMS |
| 1.) These can be use for sending business messages like OTP, Bank transaction etc. | 1.) These are specifically use for advertising purpose like Sales, Discount offers etc. |
| 2.) Transactional SMS can send any time. | 2.) Promotional SMS timing is 9 AM to 9 PM. |
| 3.) SMS can be send on DND numbers. | 3.) SMS cannot be send on DND numbers. |
| 4.) In API route=4 | 4.) In API route=1 |
Both Transactional SMS and Promotional SMS are important for a business. However, promotional SMS is for the promotion of product and services Transactional SMS for customers who are already loyal. On the other hand to attract new clients; promotional SMS can be effective.
Sending any such kind messages however requires the services of a good company. Hence, to choose a good SMS marketing and gateway service provider, you as a business need to be defined about your needs and then holistically find a solution.
Transactional SMS Vs promotional SMS are gaining attention because of the benefits they offer; for most benefits however service providers’ quality of work matters.
