Tips for SMS Marketing in Fashion Industry
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“The joy of dressing is an art.” —John Galliano
Let’s start with everyone favorite topic Fashion my definition a way of living make you comfortable and stylish for that we used SMS marketing to update and promoting new trends of fashion.
SMS Marketing can be identified as a form of direct marketing that connects the buyers with the sellers electronically through interactive technologies. According to the high level of connectivity, SMS marketing facilitates many to many communications and it normally uses to promote products and services in a timely, relevant, personal and cost-effective manner.
The world of fashion has emerged due to the fortification of digital marketing together with branding and the innovative usage of technology.
With the extensive development which has undertaken by today’s world. Digital media has become very close for the people as they have easy access to the internet. Fashion is an industry which has a very short product life cycle and is totally depends on changing trends.
Marketers should be able to analyze and forecast the fashion trends before the customers switch to their competitors. With the help SMS fashion marketer becomes a trendsetter to acquire and convert customers through measuring and optimizing digital media with the purpose of satisfying customers to retain them loyal for life long
Introduction of SMS Marketing in the Fashion Industry
SMS marketing is a simple method of marketing are used to promote services and product by using text SMS, update customer by new upcoming trends given by you as a reminder.
Everyone knew about the superhero Spiderman and also remembers the famous dialog that is ” with great power comes great responsibility ” So that why one of the best SMS marketing strategies these brands employ is the use of Customer segmentation. Segmentation allows companies to deliver tailor-made, personalized messaging to specific groups of customers based on logic and relevancy.
When 98 % of text message are ready within 2 minutes large brands understand that SMS is the best way to reach a large portion of their market almost instantaneously.
Benefits of Tips for SMS Marketing in the Fashion Industry
Here are some eye-opening facts about mobile usage:
- 80% of internet users own a smartphone.
- Global mobile website traffic has increased from 31.16% in 2015 to 52.21% in 2017.
- Conversion rates are up 64% on smartphones in comparison to desktop.
- Over 60% of consumers are unlikely to return to an inaccessible mobile site.
- When searching for a local company on a mobile device, 88% of consumers will call or go to the company within 24 hours.
- 61% of employees conduct parts of their work outside of the office.
How to build a List for SMS Marketing in the Fashion Industry
Once you’ve determined what types of SMS texts to send, you need to build a list of customers to send messages to. There are several ways to do this.
For example, if you’re attending a trade show, create signage that instructs attendees to text a keyword in order to receive special offers, product information or more. You can also put up these signs in retail stores where your products are sold
In addition, you can also mention your call to action in radio spots. Ask listeners to text a keyword to your short code for more information or a special offer. Billboards are also a good spot for that call to action; just make sure it’s visible and easy to remember.
Finally, don’t forget to include your call to action, keyword, and shortcode in the platforms. You already use to reach customers, including social media such as Twitter and Facebook, email messages and newsletters.
How to Send Your First SMS Text Message
Vendors that support SMS text messaging include Telcob, Vmayo, CallFire, Mozeo, and Trumpia. It’s worth noting that some of these vendors specialize in SMS alone; while others also offer autoresponders and other small business marketing services. The latter is worth considering if you plan to use SMS text messaging to complement email marketing campaigns.
For the purposes of this article, though, we’ll look at the process of sending SMS text messages with the free trial; since it comes with an easy step-by-step tutorial.
The “Just Getting Started?” screen (shown below) is where you learn the process of composing text messages. In this case, I’ve included a keyword as part of my message. (More on that later.) I’ve also made sure to reduce the size of the message so it meets character limit requirements.