How Google Algorithms Helps to Increase Site Ranking?

google algorithm

“How Google algorithm helps our internet sites to improve our ranking?”. Algorithm of google has no need any detail explanation all of us know about Google is a great search engine throughout the world, Google also provides many sets of rules to help our website makes improve give ranking consistent with their content material

Google Algorithm Updates

Google algorithms are a complicated system used to retrieve facts from its search index and immediately deliver the quality possible results for a query. The search engine uses a combination of algorithms and also numerous ranking signals to deliver web pages ranked by using relevance on its search engine results pages (search engines like google).

In its early years, Google best made a handful of updates to its algorithms. Now, Google makes lots of changes every 12 months.

Major Google algorithm updates

As we all know Google launch New update every 12 months with some essential changes according to their needs.

Panda Algorithm Google Updates

Launch date:-  February 24, 2011


  • Duplicate content
  • Low Quality or thin content
  • User-generated spam
  •  keyword stuffing
  • Unhelpful, untrustworthy content


De-rank sites with low-quality content


Panda Google update is also known as “quality score or content algorithm” to web pages.Therefore this score is used as a ranking factor. Initially, Panda was a filter rather than part of Google’s ranking algorithm, but in January 2016, it was officially incorporated into the core algorithm. Panda rollouts have become more frequent, so both penalties and recoveries now happen faster.


  • 1.0:- February 23, 2011.
  • 2.0 (#2):- April 11, 2011.
  • 2.1 (#3): May 9, 2011.
  • 2.2 (#4): June 21, 2011
  • 2.3 (#5): July 23, 2011
  • 2.4 (#6) International: August 12, 2011.
  • 2.5 (#7) and Panda-Related Flux: September 28, 2011. Following this update, on October 5, 2011, Cutts announced to “expect some Panda-related flux in the next few weeks.” Confirmed flux dates were October 3 and October 13.
  • 3.0 (#8): October 19, 2011.
  • 3.1 (#9): November 18, 2011.
  • 3.2 (#10): January 18, 2012.
  • 3.3 (#11): February 23, 2012.
  • 3.4 (#12): March 23, 2012
  • 3.5 (#13): April 19, 2012
  • 3.6 (#14): April 27, 2012
  • 3.7 (#15): June 8, 2012.
  • 3.8 (#16): June 25, 2012
  • 3.9 (#17): July 24, 2012
  • 3.9.1 (#18): August 20, 2012.
  • 3.9.2 (#19): September 18, 2012
  • #20: September 27, 2012.
  • #21: November 5, 2012
  • #22: November 21: 2012
  • #23: December 21, 2012.
  • #24: January 22, 2013
  • #25: March 14, 2013.
  • “Dance”: June 11, 2013.
  • “Recovery”: July 18, 2013.
  • 4.0 (#26): May 19, 2014.
  • 4.1 (#27): September 23, 2014.
  • 4.2 (#28): July 17, 2015.
  • Core Algorithm Incorporation: January 11, 2016.

How to fight Google Panda?

  • Get rid of duplicate pages
  • Avoid targeting multiple pages with the same or related keyword(s)
  • Remove pages with little to no content
  • Don’t use spun content generated through text spinners
  • Create new and unique content which explains the topic
  • Stay away from keyword stuffing
  • Don’t rewrite articles from other sites
  • Check for plagiarism and get rid of it ASAP

Google Algorithm Penguin Updates

Launch date: April 24, 2012


  • links coming from terrible high-quality, “spammy” sites
  • baclinks from websites created simply for search engine optimization
  • Linkl Buliding from topically inappropriate websites
  • Paid links
  • links with overly optimized anchor textual content
  • Spammy or irrelevant links with over-optimized anchor text


De-rank sites with spammy, manipulative link profiles


The goal of Google Penguin is to penalize websites with manipulative links by demoting their rating.

It also helps websites with sincere and applicable inbound links to rank better. you could come across whether or not you have been hit by checking with Penguin’s SEO Spyglass penalty formula,


  •  #1 1.0 Penguin April 24th,2012
  •  #2 1.1 Penguin May 26th,2012
  • #3 1.2 Penguin October 5th, 2012
  • #4 2.0 Penguin May 22nd, 2013
  • #5 2.1 Penguin October 4th, 2013
  • #6 3.0 Penguin October 17th, 2014
  • #7 4.0 Penguin Expected 2016
  • #5 2.1 Penguin October 4th, 2013
  • #6 3.0 Penguin October 17th, 2014
  • #7 4.0 Penguin

How to fight Google Penguin Update?

  • Get rid of links from low-quality and spammy sites like directories
  •  Avoid buying links from sites that are created only for selling links (PBNs are a prime example)
  •  Do not create/get links from non-relevant niche sites
  •  Focus on getting links only from high-quality and authoritative sites
  •  Again, no paid links
  •  Give importance to the quality of the link and not the quantity
  •  Maintain a proper text to anchor ratio of branded, naked, and keyword-targeted links

Pirate Google Updates

Launch date: Aug 2012


  • Sites with low-quality
  • Pirated content
  • The high volume of copyright infringement reports
  •  spammy piracy related content and backlinks


Google’s Pirate update became designed to prevent sites which have obtained numerous copyright infringement reviews from rating well

 In Google search.

The majority of websites affected are extraordinarily large and websites that made pirated content material(together with films, track, or books) to be had to site visitors at no cost, in particular, torrent sites. That stated, it still isn’t always in Google’s power to follow through with the numerous new websites with pirated content material that emerge actually each day.


Google timely updated this version according to their requirements to reduce pirated data

 Hummingbird Google Algorithm Update

Launch date: August 22, 2013


  • Keyword stuffing;
  • Improve search results based on searcher’s intent
  • low-quality content
  • Exact-match keyword targeting


Hummingbird – the name suggests being unique and fast. Google Hummingbird update became designed to understand the which means of the complete search question.

Therefore, Hummingbird turned into applied to attention at the complete key-word phrase as it should be. It does no longer show the cost to the pages that matched the exact keyword while not having no meaning. It also became only an alternate in the procedure to calculate the search effects in a better way.

Furthermore, Google has to deliver significance to the one’s pages having authentic and content material in a dependent way. Hence,  put up this update, semantics started playing a big position in growing content.

Pigeon Google Algorithm Update

Launch date:- July 24, 2014 (US); December 22, 2014 (UK, Canada, Australia)


  • Poor on- and off-page SEO
  • Provide high-quality local search results
  • Poorly optimized page
  • Improper setup of a Google My Business page
  • NAP inconsistency
  • Lack of citations in local directories (if relevant)


Pigeon affects those searches in which the user’s location plays an important part. The update created closer ties between the local algorithm and also the core algorithm: traditional SEO factors are now used to rank local results.

Another, a goal of this update was to increase the rank of local businesses in a search engine. Therefore, This is helpful for the user who searches something locally and for the local business as well. The key part of this algorithm is to focus on location and distance also, from which the users search. Furthermore, Post this update the local listing was getting more valuable to SEO entrepreneurs

Mobile Friendly Google Update

Launch date: April 21, 2015


  •  Lack of a mobile version of the page
  • poor mobile usability
  • Rank sites with mobile-friendly layout higher
  • de-rank non-responsive pages
  • increase the ranking of mobile-optimized
  • fast loading pages.
  • Similarly Improper viewport configuration
  • Illegible content
  • Plugin use

Google’s Mobile Update (aka Mobilegeddon) ensures that mobile-friendly pages rank at the top of the mobile search, while pages not optimized for mobile are filtered out from the SERPs or seriously down-ranked.

Google Rolled out a new Mobile Friendly algorithm to give a boost to mobile-friendly pages. Hence, This is a vital one for SEO guys. It has also huge impact on mobile search results. Google checks, whether the pages are optimized properly for mobile or not mobile search, while pages not optimized for mobile are filtered out from the SERPs or seriously down-ranked.

RankBrain Google Updates

Launch date: October 26, 2015


  • Lack of query-specific relevance features
  • shallow content;
  • poor UX
  • Use Machine Learning and Artificial Intelligence for better search results
  • better interpret queries and provide the best-matching search results.
  • Lack of query-specific relevance features
  • Poor user experience


Basically, RankBrain is a machine learning mechanism that assists Google to better understand what a query means to give the best matching search results. It penalizes web page ranking for web pages that are irrelevant for a given query and also helps web pages that are more relevant to rank higher in search results.

In case you’ve been hit, your web pages would rank lower in search results. The best way to adjust is optimizing your web content for comprehensiveness and relevant by also using competitive analysis tools.

Possum Google Updates

Launch date: September 1, 2016


  • Tense competition in your target location
  • Deliver location-based search results
  • Sharing a physical address with a similar business
  • Finally, Competitors whose business address is closer to the searcher’s location


The objective of Google algorithm Possum update is ensuring that local results vary depending probably on the location of a searcher. Hence, sites whose address location is farther away from the location of a searcher rank lower while sites whose address is closer to the location of the searcher are ranked higher.

Finally, Websites that have been hit by this update would rank lower on local rankings. You can also adjust by extending your keywords to match with local searches and tracking your ranking on specific locations.

Fred Google Algorithm Update

Launch date: March 8, 2017 


  • Low-value, ad-centered content
  • Thin, affiliate-heavy content
  • Remove pages that focus only on generating affiliate and ad revenue


Fred was launched to penalize affiliate heavy, ad-centered, and thin content. Websites that violate Google’s webmaster guidelines are penalized and the most affected sites are sites that appear to be centered mostly on ad revenue rather than quality content.

In case you have been hit, review guidelines on Google search quality and avoid publishing thin content. If you rely on ads to earn revenue, also ensure they are placed on pages with quality content to avoid being penalized


How Google Algorithms Helps to Increase Site Ranking?
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