Email vs SMS Marketing
Enhancing the count of cell phones and internet users, simultaneously, it becomes quite easy for marketers to reach their target audience and the chances of getting favorable results have gone high.
It is a common thing that marketers need some particular platform to show their presence, and mainly there are two vital platforms are in the middle to do so. The first one is SMS Marketing, and another one is Email Marketing.
So many years ago when these two important connecting tools had first introduced by the technocrats. Both are effective and efficient ways to give out timely information, offers, discounts, etc. to the customers connected to the products and services.
But now the question that hits people’s intellectual minds is who is a more reliable and better medium to reach the target audience and in the long run, which will bring more desire results to you.
One of the best benefits of email marketing is that it’s quite easy to reach your target audience. Supposedly, if a person sits in Delhi and wants to interact and reach their audience present in the USA, it is just a matter of few clicks to finish this distance.
That means, globally, marketers find that with email marketing, they can reach maximum leads in a few minutes. Besides talking, you can also letters, brochures, pamphlets, and other related stuff in the forms of attachments or files.
However, email marketing seems to be more interactive and effective so that it can attract more audiences due to its advanced multiple features. You can anytime integrate new infographics, videos, and pictures to the people to get their interest.
With the help of email marketing, we have this possibility to see the open rate percentages of the successful campaigns, and also we can compare the results or searches of the campaigns as well to measure the success.
There are also some disadvantages of email marketing. The open rate percentage of E-mails is varied between 28 to 33 % which is much lower than the expectations.
Secondly, emails often have this tendency to get automatically into the spam box. Users receive hundreds of emails daily which they don’t even see, so spam emails are also thought to worry for the marketers
So, let’s make this very clear for you to understand the topic. We are providing you the pros as well as cons of both forms. Therefore, it will easy for you to know which is better than others.
The largest benefit of email marketing is the greatest advantage of SMS marketing i.e., open rates density. Text messages have an open rate percentage of 99% which is far better than email marketing.
People ordinary open an SMS within 4 minutes of its arrival. This reflects a big impact on the mind of the receiver towards the product or service offered by the marketers.
One more thing to look forward to is that you only have 160 characters to express your texts. This is also an advantage as marketers can precisely tell their target audience about the information related to their products or services. There are more chances that you will get a prompt reply from the other side.
Similar to email marketing, we can complete our target audience globally with SMS marketing well. Today, there are many SMS service providers, which offer you to reach each and every corner of the world.
The only biggest disadvantage of SMS marketing is that you find difficult in obtaining customer’s phone numbers. Without getting phone numbers, its rock climbing thing to create a consistent database of the customers and also a time-consuming process.
Some Important Key Factors!!
1. Mobile Phones Penetration
Currently, more than 70% of people across the globe own a mobile phone, and only 40% are lucky enough to access the internet. Surveys show that every single year, mobile phone users are increasing with around 5% from 2012 and it will get even more in the coming years.
While the rate of internet users are not increasing as compared to mobile phones. So, it is a clear fact that an SMS campaign is much stronger and effective than an email campaign to reach the maximum audience.
2. Open Rates
As we already mentioned earlier, 95% of text messages have been read by all the people, which is quite more than the emails (45%) response rate. You can easily understand that SMS has a better impact on people to respond than emails.
Click-through rate is the percentage of the people who direct to the marketer’s website via the link provided in the message. The average click-through rate of SMS marketing is around 20% while, the CTR of emails is just at 4%.
The reason for this deep gap is that emails consist of a long message before giving the link, whereas, SMS messages are short and to the point. People don’t have time to read the entire message and then reach out to the link, so SMS marketing always has an upper hand on email marketing.
4. Quality vs. Quantity
SMS messages need to keep to their oath confinement and just leave space for the vital stuff while emails have a tendency to have insignificant data which dangers exhausting the customer.
SMS can hold the customer returning with around 4-6 content campaigns for each and every month. On the account of email campaigns, there is no particular breaking point, and the more messages we send, the higher plausibility of a customer understanding it.
5. The Cost of Operation
SMS campaigns may work out more costly when we take at the per-SMS cost yet you do save money on the costs that accompany making emailers. Email campaigns require imagination and plan. They should be made perfect and reliable crosswise over all the mail customers.